While others will spend the following few weeks preening themselves in the perceived accuracy of their 2011 predictions I prefer to call out key phrases and expressions that drive me crazy for just one reason or another.

Advancement: In some presentations, this word usually pepper every sentence, acting as a prop to describe anything that is new from your vendor’s development stable. publisher 2010 defines innovation as:

Innovation is the creation of better or higher effective products, processes, services, technologies, or ideas which might be accepted by markets, governments, and society. Innovation differs from invention in the innovation refers to the utilization of a new idea and also method, whereas invention refers more with the the creation of the idea or method itself.

microsoft publisher 2007 does a sound job of pointing up most of the nuances attached to the term but none of them reflect the way We see the‘I’word used. For me, the important part of Wikipedia’s analysis is the‘accepted by markets, governments and society. ‘The way technology companies operate the term it is that what they are introducing is already accepted when that is almost never the case. I’ll be far more impressed when vendors ascertain the beneficial impact no matter what they’re introducing is/will supply.

microsoft publisher 2010 changer: Often used in conjunction with ‘innovation. ’ It is some of those expressions that assumes all types of things like…the game (whatever that is) needs changing and it’s happening right now. Oxford Advanced Learners Dictionary defines the term as:

a person, a perception or an event that completely changes the way in which a situation develops

Will that sound reasonable? The key point is that this term almost invariably ought to be used in hindsight. It can be rare that we see any enterprise technology which often, at the time of its appearance, is self evidently whatever makes a genuine difference in the kind implied by the above mentioned definition. The difficulty is that this pace of change that’s occurring encourages use about this expression with insufficient thought about the implications of that this ‘game’ is or will change. That’s not to say that many of the things we see are certainly not game changers. A superior example is iPad. It’s astonishing that within a couple of years since its introduction, that device is now from executive toy to whatever is garnering widespread enterprise adoption. Game changing? Probably - but only within hindsight and, I’m betting that’s not in many people’s predictive head.

Social enterprise: It’s impossible to leave this off the list. I’ve consistently railed against the utilization of this and its related term ‘social business, ’ largely due to the social implications and the down sides those represent inside business. For example, Harvard is actually hosting its 13th societal enterprise conference. That worried me since term as I know it has only been in the most popular enterprise discourse for a few five years.

As 2012 originates, I’d like to see the science evolve at its own pace with more case examples and further explanations of what is actually working.

Above everything, I’d wish to see the abandonment with stodgy, tired expressions that lack innovation and omit to act as game adjusting. Instead I’d like to check out socially rewarded customers nevertheless without them feeling they’ve ended up cynically manipulated by thinly disguised game play.